——
Crisis management project conducted with brands, where students had to apply all the concepts, tools, and lessons from the course to develop collaborative work with students from the Panamerican University of Mexico, based on a real problem and challenge.
The objectives focused on:
Distinguishing factors that influence a communication crisis and their characteristics.
Identifying keys for anticipating and managing crises based on the evaluation of context and environment.
Applying collaborative strategies to address a communication crisis with the team.
Recognizing the importance of researching opinions and attitudes in crisis management.
Designing a crisis communication plan that includes reputation restoration, brand repositioning, and rebuilding internal and external relationships.
Designing a crisis plan that includes organizational learning, test points for stakeholders on corrective actions to prevent the crisis from recurring.
