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Combining leadership perspectives in international teams, students were exposed to an intercultural environment with the aim of studying a case and designing a market positioning strategy in multiple countries and continents.
The stage in which students interacted with their peers from the University of Cincinnati served as a learning opportunity through the development of global competencies. This was because participants had to present their views while empathizing with other cultures. At the end of the course, students created a plan on how to integrate a business into different global markets.
