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For the second consecutive year, the COIL was conducted by students from Concepción in the «ABC of a Project» Entrepreneurship Track and students from «Entrepreneurship Development I» at theTEC of Monterrey, Mexico. The main objective was to generate economically and socially impactful solutions for the Mexican company «Blue Phoenix.»
The focus was on generating solutions centered around social media communication, defining their customer segment, and exploring competitors in the market.
