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During this collaboration, groups of students from Chile and the United States worked together to determine the feasibility of bringing a new product or service to the market in Chile.
Chilean students worked on developing a marketing strategy to support the business plans of small enterprises in Chile, while American students approached the project from the perspective of a multinational corporation that might be interested in investing in or acquiring early-stage ventures. They planned to invest in their local growth and projected their potential capacity for international expansion in the future.
